Falling for the Sweet and Salty Sauce... Enjoy Matcho King for 4,900 Won [Im Chun-han's Convenience Store Adventure]

Emart24 Launches Collaborative Products with bhc Chicken
6 Items Including Chicken Burger and Cheese Chibap
Free Delivery on App Orders Over 10,000 Won

[Asia Economy Reporter Lim Chun-han] Recently, bhc Chicken's signature menu item, 'Matcho King,' has been released as part of the Emart24 ready-to-eat meal series. Although there is a convenience store just 700 meters from my home, I did not want to step outside at all due to the ongoing heatwave. So, I accessed the Emart24 application (app). Since delivery is free for purchases over 10,000 won on the app, there was no reason not to use it.

Currently, the Matcho King series includes six products such as Matcho King Chicken Burger and Matcho King Frank Bar. However, at the nearby store, only Matcho King Cheese Chicken Rice, Matcho King The Big Chicken Triangle Kimbap, and Matcho King Cheese Kimbap were in stock. The ordered items arrived at my door 25 minutes after payment through the app. Inside the plastic bag, the products were safely packaged with bubble wrap, and an ice pack, spoon, and chopsticks were also included.

The Matcho King Cheese Chicken Rice has a two-layer structure with karaage chicken and Matcho King sauce on top, and mozzarella cheese and rice at the bottom, priced at 4,900 won. You just need to place the chicken and sauce on the rice and microwave it for 1 minute and 30 seconds. After mixing it well and taking a spoonful, I thought, "Ah, this simply cannot taste bad." The sweet yet savory Matcho King sauce was undoubtedly excellent, and the addition of red chili and Cheongyang chili peppers balanced the overall flavor well. Compared to Hansot Dosirak's chicken mayo lunchbox, it was a perfectly adequate meal.

Matcho King Cheese Chibap sold at Emart24.

The Matcho King The Big Chicken Triangle Kimbap features whole karaage chicken with Matcho King sauce as the base, priced at 1,700 won. The rice itself is seasoned, allowing you to feel the essence of bhc Chicken from the first bite. However, it was a bit disappointing that the toppings were not densely packed in the center. The Matcho King Cheese Kimbap contains chicken, crab sticks, pickled radish, and egg, with the rice seasoned in Matcho King sauce. This product is priced at 2,600 won, and aside from the sauce flavor, it did not feel significantly different from typical convenience store kimbap. Both products have portions suitable as snacks, and if eaten with cup noodles, they can serve as a meal substitute.

Emart24 has been steadily releasing collaborative products with bhc Chicken, gaining great popularity. The first product, the Ppurinkle series, surpassed 3 million cumulative sales, and the Matcho King series, which has been introduced sequentially since last month, is also receiving positive responses. Currently, Matcho King Cheese Chicken Rice ranks 2nd in the rice bowl category, while Matcho King Chicken Burger and Matcho King Hot Bar hold 3rd place in the hamburger and hot bar categories, respectively.

This content was produced with the assistance of AI translation services.