First Half TV Market Report Released... Samsung Leads with 31.5% Market Share

Omdia Reveals Global TV Market Share for First Half of Year
Samsung Electronics Ranks No.1 in Sales and Units Sold... LG Electronics Holds 62% Share in OLED Market

Neo QLED 98-inch product / Source=Samsung Electronics

[Asia Economy Reporter Kim Pyeonghwa] In the first half of the year, Samsung Electronics ranked first with a market share of 31.5% based on sales value in the TV market. The overall TV market recorded a volume of 92.6 million units, down 6.6% compared to the first half of the previous year.

On the 23rd, market research firm Omdia announced the global TV market share for the first half of the year. According to the data, Samsung Electronics ranked first with a market share of 31.5% based on sales value in the first half of this year, an increase of 0.5 percentage points compared to the first half of last year. Following in order were ▲LG Electronics (17.4%) ▲TCL (8.7%) ▲Hisense (8.2%) ▲Sony (7.4%).

Samsung Electronics also maintained first place with a 21.0% share based on sales volume. Following were ▲LG (12.3%) ▲TCL (11.1%) ▲Hisense (9.5%) ▲Xiaomi (6.4%).

Samsung TVs showed growth in the large-size and premium markets by leading with Neo QLED and Lifestyle TVs. Samsung Electronics recorded a 48.6% sales share in the large-size TV market of 80 inches and above. In the highly competitive North American and European markets, Samsung achieved shares of 62.4% and 58.0%, respectively, in the 80-inch and above segment. In the premium TV market priced above $2,500, Samsung recorded a 53.6% share based on sales value. LG Electronics (21.5%) and Sony (17.2%) followed.

Samsung Electronics announced that it has surpassed cumulative sales of 30.65 million units from 2017 to the first half of this year by leading Neo QLED in its flagship QLED products. Samsung QLED sales increased by 16.3% year-on-year in the first half, reaching 4.64 million units, thanks to strong Neo QLED sales.

In the organic light-emitting diode (OLED) TV market, LG Electronics ranked first with a 62% share based on shipment volume. LG Electronics’ total TV shipments, including OLED and LCD, reached 11.3566 million units in the first half.

42-inch OLED Evo / Source=LG Electronics

Among LG Electronics’ TV sales in the first half, the premium OLED TV lineup accounted for 33.2%. The global OLED TV shipment volume, including LG Electronics, reached 2.7424 million units in the first half, surpassing a cumulative shipment of 20 million units since 2013. The share of OLED TVs in the global TV market was 10.1% based on sales value in the first half, maintaining double digits continuously since the first half of last year.

LG Electronics reported that shipments of 40-inch LG OLED TVs increased by 81.3% year-on-year in the first half. After launching the world’s first 48-inch OLED TV in 2020 and creating a new market for gaming TVs, this year LG introduced the world’s smallest 42-inch OLED TV, continuously releasing premium products in the mid-sized TV segment.

In the large-size market of 70 inches and above, shipments grew approximately 17% year-on-year. LG Electronics plans to strengthen its premium demand strategy by launching the world’s largest 97-inch OLED TV within the year, targeting consumers who want a large-screen viewing experience at home.

The global TV market recorded 92.604 million units in the first half of this year, down about 6.6% compared to 99.109 million units in the same period last year. Based on sales value, it was $47.5 billion, a 12.5% decrease compared to $54.3 billion in the same period last year.

This content was produced with the assistance of AI translation services.