Jeonggwanjang Hongsamjeong Everytime Surpasses 1 Trillion KRW in Cumulative Sales... "Over 400 Million Packs Sold"

Actor Park Eun-bin KGC Cheong Kwan Jang Hong Sam Jung Everytime model cut. Photo by KGC Ginseng Corporation

[Asia Economy Reporter Song Seung-yoon] KGC Ginseng Corporation announced on the 23rd that ‘CheongKwanJang HongSamJung Everytime’ has surpassed cumulative sales of 1 trillion won.

Since its launch in September 2012, HongSamJung Everytime has exceeded 1.2 trillion won in cumulative sales over the past 10 years, with cumulative sales volume reaching 400 million packets. This means it has sold 1.2 packets per second when converted to time.

HongSamJung Everytime is a product made by adding only purified water to domestically grown 6-year-old red ginseng concentrate, designed for easy portability and consumption. HongSamJung Everytime was the first product to introduce red ginseng in stick form. Annual sales of HongSamJung Everytime, which were only 9 billion won in 2013, rose to 48 billion won in 2015 and surpassed 100 billion won in 2016. Last year, annual sales reached 170 billion won, growing into a mega brand. KGC Ginseng Corporation attributes its great popularity to its alignment with the lifestyle of the health-conscious MZ (Millennial + Generation Z) generation. Since the launch of Everytime, the sales proportion of CheongKwanJang among the 20s and 30s age group has increased from about 5% in 2012 to the recent 15% range.

It has established itself as a representative red ginseng product not only domestically but also overseas. This is due to the global increase in interest in immunity and the diversification of sales channels such as e-commerce. Last year’s overseas export performance of HongSamJung Everytime showed about a 30% increase compared to the previous year. In particular, it has received praise for its strong response in the Asian region and for playing a significant role in shifting the Greater China market from a root ginseng-centered market to a product-centered market.

The product lineup is also steadily expanding. By adding licorice extract, propolis, and other ingredients to red ginseng concentrate to reduce the bitterness of red ginseng, ‘HongSamJung Everytime Balance’ was introduced, and as a premium line, ‘HongSamJung Everytime Limited’ containing Jisam (地蔘) at about the top 2% level was launched, targeting consumers’ segmented tastes. Especially, HongSamJung Everytime Balance gained great popularity online through CheongKwanJang Mall and KakaoTalk Gift, with sales last year increasing by about 4.3 times compared to 2017.

CheongKwanJang also releases Everytime special editions annually as limited editions, featuring stylish packaging and goods aimed at travelers and camping enthusiasts. Last month, they launched the ‘Everytime Balance Charkak Edition,’ which offers an analog-sensibility film camera as a goodie.

This content was produced with the assistance of AI translation services.