CJ CheilJedang Launches 'CJ Myungga Kim Gift Set'... Actor Kang Ki-young Selected as Model
[Asia Economy Reporter Song Seung-yoon] CJ CheilJedang's domestic seaweed specialty brand 'CJ Myungga Gim' announced on the 22nd that it has launched premium and eco-friendly gift sets for Chuseok.
The premium gift sets, newly introduced using CJ Myungga Gim's high-quality raw seaweed, come in two types: 'Chosari Gopchang Dol Gim' and 'Gamtae Gim.' Chosari Gopchang Dol Gim is an attractive product with a sweet taste that intensifies the more you chew and a crunchy texture. Gamtae Gim is made from wild Gamtae harvested only by hand from the clean mudflats of the southwestern coast, offering a sweet, slightly bitter, and savory flavor.
In line with the eco-friendly (ESG) trend, a gift set without plastic trays has also been introduced. 'Crispy Gim for the Earth' reduces the packaging size and cuts plastic usage by 66% compared to conventional lunchbox seaweed. The packaging uses PLA (a biodegradable material extracted from corn starch), enhancing its eco-friendly value.
To coincide with the gift set launch, CJ CheilJedang appointed popular actor Kang Ki-young as the brand model for CJ Myungga Gim and released a commercial video featuring him. The video conveys the message, "Precious raw materials, 50 years of secret recipes, all the best come together at Myungga." On the official mall CJ The Market, a special event titled 'CJ Myungga Gim with Actor Kang Ki-young' will run until the 7th of next month, offering up to 60% discounts on popular CJ Myungga Gim products.
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A CJ CheilJedang official said, "We look forward to the synergy created by meeting CJ Myungga Gim with Kang Ki-young, who brings vitality to dramas with his solid acting skills and witty ad-libs," adding, "We hope everyone has a bountiful Chuseok expressing gratitude to their loved ones with CJ Myungga Gim gift sets that carry 50 years of tradition."
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