L'Or?al Korea Appoints Samuel Dui Retail as New CEO

Samuel D. Retail, the new CEO of L'Or?al Korea.

[Asia Economy Reporter Moon Hyewon] L'Or?al Korea announced on the 22nd that it has appointed Samuel du RETAIL, a French national, as its new CEO.

According to L'Or?al Korea, the new CEO Samuel du RETAIL joined L'Or?al France in 1996 and has held various key positions in operations, finance, management, and e-commerce within the L'Or?al Group for 26 years.

In 2006, he served as CFO of L'Or?al China, in 2012 as CFO of L'Or?al Western Europe, and in 2013 as Global CFO of L'Or?al Consumer Products Division. In 2017, he was appointed head of L'Or?al China Consumer Products Division, leading the growth of L'Or?al Paris and Maybelline New York in China, as well as the successful launch of 3CE. He particularly focused on strategic e-commerce growth and profitability enhancement, achieving remarkable results. Based on this experience, last year he established the global indirect e-commerce department of the L'Or?al Group at L'Or?al France.

Samuel du RETAIL said, “I am very pleased and excited to work as the CEO of L'Or?al Korea, the birthplace of K-beauty, which is leading global beauty trends,” adding, “Building on the innovation of L'Or?al Korea since 1993, I will do my best to realize beauty that moves Korea and the world.”

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