Musinsa and Seoul City Co-host 'Next Fashion 2022'

[Asia Economy Reporter Song Seung-yoon] Online fashion platform Musinsa announced on the 21st that it will hold 'Next Fashion 2022' with Seoul City to foster emerging brands and support the growth of domestic fashion brands.

The event will be held from the 1st to the 4th of next month at the Seoul Forest Family Yard. It was planned under the theme "Forward, Fashion, Forward" to promote 55 rapidly rising domestic brands in the fashion market.

First, a brand pop-up booth will be operated where visitors can experience various brands and products representing Seoul. At this pop-up booth, which introduces the most notable brands right now, visitors can meet newly launched emerging brands as well as domestic brands actively conducting business. The products displayed at the booth will be available for online purchase through Musinsa Store's QR service.

From the 2nd, the Next Fashion Road will be held twice daily for three days, featuring a concert performance combining music and runway shows. The runway of domestic brands gaining attention for their differentiated brand concepts and designs will be accompanied by music from singer-songwriters who are building their own musical worlds while growing.

Various programs for visitors interested in fashion and brand business will also be held. The 'Brand Camp,' where visitors can have sincere conversations with creative directors, will run for four days, and 'Talk Alive,' inviting influencers from various fashion-related fields to discuss trends and styles, will also be available.

There is also a 'Next Seongsu Tour' event to revitalize the local commercial district. During the event period, a map introducing unique spaces such as brand showrooms, cafes, and lifestyle shops located in Seongsu-dong will be produced and distributed to the audience. Customers who visit some of the stores introduced on the Seongsu Tour map will also receive discount coupons for Musinsa Store.

This content was produced with the assistance of AI translation services.