Shinhan Life Wins 'ICT Award' for Overall Technology Innovation Excellence
[Asia Economy Reporter Changhwan Lee] Shinhan Life announced on the 19th that it received the Minister of Science and ICT Award, the grand prize in the technology innovation category, at the ‘ICT AWARDS KOREA 2022’ ceremony, which selects the best wired and wireless websites in the ICT (Information and Communication Technology) field.
This awards ceremony is hosted by the Korea Information Science Promotion Association and organized by the IT curation magazine ‘Digital Insight.’ It is an event that selects outstanding IT innovation websites and apps leading the future of digital innovation and the Web 3.0 era.
Projects newly built or revamped over the year, including wired and wireless PC, mobile web, apps, digital platforms, and metaverse, are selected, and the grand prize is awarded the Minister of Science and ICT Award.
The ‘2022 Logi Together Summer’ site submitted by Shinhan Life received high evaluations in the digital technology innovation grand prize category in areas such as △web and app performance △dead link errors △platform suitability △UX/UI usability △future-oriented technology use △functionality and technical completeness △cost reduction effects △blockchain △metaverse.
This site was designed so that planners could intuitively understand the sales activation promotion content and be interested. Also, during the promotion period, users can easily and simply check their achievements to increase a sense of accomplishment and manage contract status by viewing the daily changing rankings.
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In addition, it received good scores for being designed to continuously induce interest in the promotion through various events and content. Not only achievement management but also light entertainment such as scratch lottery events, a writing contest where participants vote to decide the best work, and travel destination promotional videos help planners of various age groups to challenge and enjoy the promotion.
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