Musinsa Opens 'thisisneverthat' Pop-up Exhibition at Terrace Seongsu

[Asia Economy Reporter Song Seung-yoon] Online fashion platform Musinsa announced on the 19th that it will hold a pop-up event where visitors can directly experience the street brand 'thisisneverthat' at Musinsa Terrace Seongsu, a fashion culture editing space, until the 21st.

This event is themed around thisisneverthat's 22FW season collection concept, 'OFFLINE ONLY.' Along with a media exhibition, the new season collection products will be showcased. Anyone visiting Musinsa Terrace Seongsu can freely participate.

The media exhibition uses an interactive media wall that responds to visitors' movements to sensually convey the brand story of thisisneverthat. On the opening day of the exhibition, the 19th, a DJ party featuring Yunu and Paloalto will also be held.

There is also an exhibition of thisisneverthat's new season collection. The collection consists of crewneck shirts, hoodies, varsity jackets, etc., capturing the comfortable and stylish atmosphere of the 1990s. Limited edition T-shirts available only at the pop-up and goods given on a first-come, first-served basis will also be introduced.

A Musinsa representative said, “We expect to provide customers who love thisisneverthat with an opportunity to experience the brand as a culture through diverse content,” and added, “We plan to continue various offline projects to expand the contact points between tenant brands and customers.”

This content was produced with the assistance of AI translation services.