Fandom Korea Launches Charity Campaign 'On the Way' with Global Artists

[Asia Economy Reporter Jang Hyowon] Fandom Korea, a subsidiary of Flask, has officially launched the hope campaign "On the Way" in collaboration with world-renowned artists.

Fandom Korea announced on the 19th the official start of the global charity campaign On the Way, co-hosted with I'm Touched, revealing that numerous world-class artists will participate in this campaign.

The main purpose of this campaign is to practice love and sharing with marginalized neighbors around the world through cultural and artistic activities. It also aims to deliver the positive influence of music to marginalized communities, including areas suffering from COVID-19, conflict zones, and impoverished regions.

As the first content, an album will be released. Afterwards, limited edition LP records will be distributed to participants, and the campaign plans to expand its recognition through new and diverse marketing strategies. Most of the proceeds, excluding production costs, will be donated to multiple nonprofit global charity organizations such as the United Nations High Commissioner for Refugees (UNHCR).

The overall production of the first single album is led by Venus Brown, a legend in the American Black music scene and a Grammy Awards winner. Timbaland, a seven-time Grammy Award winner, is participating as the music director and is known to have composed the first track, raising expectations for the album.

For the first track’s initial recording session, schedules are being coordinated with ▲ Bono, leader of the world-renowned rock band U2 ▲ DJ Khaled, a self-proclaimed star producer ▲ singer-songwriter Justin Timberlake ▲ female singer-songwriter Ariana Grande ▲ will.i.am, rapper and singer of Black Eyed Peas ▲ Ed Sheeran, a leading British singer-songwriter ▲ Robert Plant of the legendary rock band Led Zeppelin ▲ Paolo Nutini from Scotland ▲ Westlife, among others. Additionally, other top global artists are arranging schedules for the second recording session. The list of participating artists will be disclosed as detailed schedules are added by the end of this month.

This campaign is expected to become a charitable activity comparable to Michael Jackson’s "We Are the World" or "Live Aid." It is seen as a significant step and attempt to foster positive influence that can guide the direction of donation culture in the new normal era.

A Fandom Korea official stated, “The world will shine with the comfort and emotion delivered by famous global artists through this campaign,” adding, “We will create a culture where users can easily participate in charity campaigns by utilizing communities and fan bases that share common interests, as well as Fandom Korea’s network.”

They continued, “This is not a one-time campaign; we will continue to present diverse and unique participatory campaigns,” and added, “Our goal is to grow as creators of new culture.”

This content was produced with the assistance of AI translation services.