Worry No More About Our Child's Online Education... KT Launches Customized Education 'Crewdy'

Strengthening Edutech with AI-Based Learning Monitoring and Matching Services

A child model introducing Crudy. Photo by KT

[Asia Economy Reporter Oh Su-yeon] KT has launched a customized education service based on artificial intelligence (AI) that allows students to study together with friends and teachers. By adding AI to a kind of online group tutoring service, it combines the advantages of online and offline education to target the growing demand for non-face-to-face education.

On the 18th, KT announced the launch of 'Crewdy,' a live education service for elementary school students. Crewdy is a real-time online education service that combines 'crew,' meaning group, and 'study,' meaning learning, where teachers and students learn and participate together as one group.

KT has been providing various edutech services such as 'KT Homeschool' and 'Ranseon Edu.' In the situation where demand for non-face-to-face education has rapidly increased after COVID-19, KT is accelerating its market penetration by offering differentiated services through Crewdy. Existing elementary online classes are based on learning content alone on a pad device. Unlike offline classes, there is no interaction with teachers or fellow students, which can lead to decreased concentration. Using Crewdy, students can attend real-time classes and communicate with teachers and peers, fostering critical thinking and self-directed learning skills.

Additionally, KT incorporates its ABC (AI, Big Data, Cloud) edutech capabilities to provide a more systematic learning environment than offline settings. The platform operates stably, and KT secures professional teachers through a self-developed selection and verification process.

The main features include ▲real-time classes and preview/review ▲AI learning monitoring ▲AI-based matching and recommendations ▲customized feedback ▲real-time corrections and quizzes/tests ▲rewards (activity stickers) ▲and real-time KakaoTalk notification service for parents.

Various AI-based functions help teachers manage classes by analyzing and providing data on students' concentration and participation levels. For example, teachers can encourage students who speak less during class or warn those who frequently leave their seats. The matching and recommendation feature uses personality type analysis information such as MBTI and DISC to AI-match students and teachers with compatible traits.

KT also enhances content quality. It partners and collaborates with leading domestic education companies such as Daekyo, Cheonjae Education, Megastudy, and Jjaegak Aegio to provide verified content. Starting this month, creative and convergence classes focusing on reading and essay writing will be introduced. In the future, KT plans to diversify the curriculum to include regular subjects through partnerships with various education providers.

Furthermore, KT collaborates with 'Language Development Center,' the only domestic operator of a video-based language rehabilitation platform, to exclusively offer a 'non-face-to-face language training' curriculum. It plans to expand into content areas not previously attempted in the online education market, including some weekly magazines and standalone textbooks as new curricula.

Park Jung-ho, Senior Executive Director of KT's Customer DX Business Group, said, "Online-based education has now become a new educational paradigm due to COVID-19, and it is time for a 'new standard' of online learning that is more advanced than before. With KT's AI-based edutech capabilities and cooperation with many professional education companies, we will take the lead in providing a customized educational environment beyond the existing offline education environment."

Meanwhile, to commemorate the launch of Crewdy, KT is running an event until the end of September where new subscribers receive 100% prizes. The first-month 90% discount on regular class payments will be applied until the end of December.

A child model introducing Crudie. Photo by KT

This content was produced with the assistance of AI translation services.