Samsung C&T and Everland Win Top Award at 'K-Rose' International Competition

Sweeping 4 Categories Including Gold and Special Awards at Japan Climate International Rose Competition

An Everland rose expert is caring for the 'Perfume Everscape' variety. (Photo by Samsung C&T Resort Division)

[Asia Economy Reporter Moon Chaeseok] Everland's 'K Rose (Korea Rose)' has won the top prize at an international rose competition for the first time as a domestic variety.

On the 18th, Samsung C&T Resort Division announced that Everland's self-developed rose variety 'Perfume Everscape' swept four categories, including the top prize, the Gold Medal, at the international rose competition held in Gifu Prefecture, Japan.

Celebrating its 20th anniversary this year, the 'Gifu International Rose Competition' is an international rose contest hosted by the Gifu Rose Garden in Japan, which boasts a world-class scale by exhibiting about 6,000 rose varieties on approximately 800,000 square meters of land. The World Rose Society, established in the UK in 1968, officially certifies the competition. Renowned rose breeding companies worldwide, such as David Austin from the UK, Delbard from France, and Kordes from Germany, participate annually to select and distribute excellent varieties.

At this year's Gifu International Rose Competition, after more than two years of meticulous observation and judging by experts of 41 rose varieties submitted from around the world, the recent winners were announced. Everland's rose variety 'Perfume Everscape' received high scores from judges in most evaluation categories, including disease and pest resistance, continuous blooming, overall impression, vigor, and fragrance, winning the competition's highest award, the Gold Medal.

In particular, it swept a total of four categories, including the World Rose Society Award and the Gifu Prefecture Governor's Award, both given to the highest total score, as well as special awards such as the Mayor of Kani Award for the variety with the best disease resistance, earning the honor of the most awards at this year's rose competition. The award ceremony is scheduled to be held in October at the Gifu Rose Garden in Japan.

Developed by Everland after three years of research starting in 2015, the 'Perfume Everscape' variety is described as having a strong fragrance, many petals, and lush pink flowers that continuously bloom from spring to autumn, allowing for long-term appreciation. It is especially resistant to diseases, pests, and cold, and does not grow many branches, requiring no seasonal pruning management. This low-maintenance variety aligns with recent trends and is popular as a garden landscaping rose for apartments, parks, and offices. It can also be seen at Everland Rose Garden and Yeoncheon Herb Village.

Ha Hosu, a professional at Everland who participated in the development of Perfume Everscape, said, "We are very honored to receive the top prize at a world-class rose competition," adding, "We will make further efforts so that Everland roses can provide new experiences to customers and be loved in many places both domestically and internationally through this award."

Everland has developed 28 new rose varieties so far and not only sells them externally but also expands its business scope by launching the 'Florevida' body & hair care brand, including perfumes, shampoos, and lotions, allowing people to experience the unique fragrance of Everland roses in daily life.

This content was produced with the assistance of AI translation services.