Kyungdong Navien, a New Journey with Actress Kim Hye-soo

New advertising model of Kyungdong Navien, actress Kim Hye-soo.
[Photo by Kyungdong Navien]

[Asia Economy Reporter Kim Jong-hwa] Kyungdong Navien, a partner for a pleasant living environment, has selected the premium actress Kim Hye-soo as its advertising model.

Kim Hye-soo played the lead role in the Netflix-released series Juvenile Justice earlier this year, leading a global hit with her unique presence. She has consistently demonstrated outstanding acting skills by taking on new challenges across various genres and characters, including Tazza, The Thieves, and Goodbye Single.

Kim Hye-soo will collaborate with Yoo Ji-tae, who has represented the company’s direction with a serious and trustworthy image, to announce Kyungdong Navien’s new changes this year.

Yoo Ji-tae, who was selected as Kyungdong Navien’s exclusive model in 2016, has enhanced the brand’s favorability by introducing the value of condensing boilers that reduce emissions of nitrogen oxides, a cause of fine dust, and carbon dioxide, a major greenhouse gas, through efficient energy use at the center of the “Condensing Was Right” campaign promoting eco-friendly condensing boilers. The synergy between these two premium actors, who have never appeared together in a film before, can be seen in Kyungdong Navien’s TV commercial to be released later this month.

Kim Si-hwan, Head of Marketing at Kyungdong Navien, explained, “We selected Kim Hye-soo as a new model to announce the new changes prepared by Kyungdong Navien, which pioneered the condensing era first in Asia and has expanded its stage globally, leading innovation in boilers.”

This content was produced with the assistance of AI translation services.