Telecom 3 Companies Revamp 'V Coloring' Plans... Enjoy Unlimited Use

Idol group 'IVE,' the V Coloring model, introducing V Coloring. Photo by LG Uplus

[Asia Economy Reporter Oh Su-yeon] The three major mobile carriers have revamped the visible coloring 'V Coloring' subscription plan. They have eliminated the paid content usage fees, allowing unlimited use of content with the basic subscription fee.

KT and LG Uplus announced on the 17th that they have revamped the 'V Coloring' subscription plan, a short-form video-based visible call ringtone service, and will conduct a promotion for new subscribers.

'V Coloring' is a video call ringtone service that shows a video pre-set by the customer (receiver) on the caller's (sender's) mobile phone until the call is connected. The three major mobile carriers have been providing the V Coloring service since September 2020, and it can be used regardless of the subscribed carrier.

LG Uplus and KT have removed the separate usage fee (1,650 KRW) that was charged for some paid content to reduce the cost burden on V Coloring users and to activate the service. They have revamped the plan so that short-form content can be used unlimitedly with the basic monthly fee (3,300 KRW per month).

Customers can freely enjoy 12,000 various short-form videos such as idols, animations, celebrities, and landscapes without any additional cost.

Earlier, SKT also revamped its service on the 2nd to allow unlimited content usage.

Along with the monthly subscription revamp, the V Coloring function has also been upgraded. V Coloring users can set video content suitable for each caller or time zone, and use the 'auto setting' feature that automatically shows new videos without the hassle of setting them every time.

The three major mobile carriers are also holding an event to give various prizes to new subscribers in line with the V Coloring service revamp. During the event period from the 18th to next month’s 16th, customers who subscribe to the V Coloring service will be entered into a draw to win prizes such as ▲LG StanbyMe (5 winners) ▲Galaxy Z Flip4 (3 winners) ▲Hotel meal vouchers (2 vouchers) ▲AirPods 3rd generation (20 winners) ▲Coffee coupons (300 winners).

This promotion is for V Coloring subscribers, and customers who wish to participate can enter by providing their name and current carrier information on the event application page. Winners will be announced on September 29.

Additionally, an event giving photo cards of the girl group 'IVE,' the model for V Coloring, is also being held. Among customers who subscribe to V Coloring by next month’s 16th, 2 out of 9 types of 'IVE photo cards' will be given to 2,000 people by lottery. V Coloring users can participate through the 'IVE Photo Card Draw' event page.

For detailed information about V Coloring and service subscription, customers can visit LG Uplus branches or agencies, call the customer center (114), or use various channels such as the V Coloring app and mobile web.

Kim Tak-hyung, head of LG Uplus mobile business, said, "Through this revamp, we expect to greatly reduce the burden of using V Coloring and increase customer satisfaction with various functions. We will continue to strive to discover more diverse short-form content to provide greater enjoyment to our customers."

This content was produced with the assistance of AI translation services.