Ace Bed Unveils the Return of Park Bo-gum's 'Good Sleep' Campaign

2018 'Good Sleep' Campaign Launch by Park Bo-gum... Chooses Ace Bed for First Military Service TV CF Advertisement

Park Bo-gum, who has completed his military service, has returned to Ace Bed's 'Good Sleep' campaign.
[Photo by Ace Bed]

[Asia Economy Reporter Kim Jong-hwa] Ace Bed has selected actor Park Bo-gum as the new advertising model for the "Good Sleep" campaign season 3 and released the first TV commercial featuring Park Bo-gum on the 13th.

In the newly unveiled campaign season 3, viewers can see a new side of actor Park Bo-gum, who returned as an Ace Bed model after completing his military service. Park Bo-gum, who was chosen as an Ace Bed model in 2018 and started the Good Sleep campaign, actively promoted the benefits of good sleep with his unique charm until his enlistment. Notably, all five Ace Bed TV commercials featuring Park Bo-gum have each recorded over 10 million views on YouTube, and the "Dance Edition" released just before his enlistment in 2020 has surpassed 30 million views as of July.

The newly released commercial is Park Bo-gum’s first TV CF after his discharge, conveying the cumulative effects of good sleep through his consistently bright and fresh daily life image. The commercial begins with Park Bo-gum preparing to go out while looking in the mirror, admiring his refreshed face after a full night's sleep, and expressing, "This is exactly the effect of good sleep." This intuitively illustrates the benefits of good sleep through Park Bo-gum’s appearance.

The bed featured in the commercial is Ace Bed’s new product "ERBA," which uses boucle fabric, a recent trend in living spaces. The two-tone match of the bright and radiant ivory color of the boucle fabric and the deep brown color of the synthetic leather stands out.

Despite the hiatus due to his military service, Park Bo-gum delivers a natural and excellent performance in the commercial. In particular, the shoot became another heartwarming story fitting his nickname "Good Deeds Maker Park Bo-gum." Upon arriving at the set, Park Bo-gum greeted each staff member personally and handed out handwritten thank-you letters to the people involved, expressing his gratitude by saying, "I wanted to convey my thankful feelings for being called back like this," according to sources.

An Ace Bed official said, "We started the Good Sleep campaign with Park Bo-gum, and his return after military service in an even more impressive way, combined with the new product ERBA, will create greater synergy. Ace Bed will continue the Good Sleep campaign to deliver the message that choosing a bed that ensures high-quality sleep is important."

This content was produced with the assistance of AI translation services.