Emart24 Sells bhc Matchoking Frank Bar... Half-Price Event for One Month

Spicy Flavor of Hurangkba Product Launching on the 1st of Next Month

A customer is purchasing a Matchoking Frank Bar at the convenience store Emart24.

[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 12th that it will sell a Frank bar inspired by bhc Chicken's signature menu, Matcho King.

The Matcho King Frank bar being sold this time is characterized by being coated with bhc Matcho King's unique spicy and salty soy sauce and baked in an oven. It weighs 100g, about 10-20% heavier than the existing hot bar.

The products sold through collaboration between Emart24 and bhc Chicken include six items: Matcho King Frank bar, Matcho King Cheese Chicken Rice, Matcho King The Big Chicken Triangle Kimbap, Matcho King Chicken Burger, Matcho King Cheese Kimbap, and Matcho King Chicken Drumstick Snack. A spicy version of the Matcho King Frank bar will also be available from the 1st of next month.

Since their launch, Matcho King food products have ranked high within their respective categories, receiving positive responses. In particular, the Matcho King Chicken Burger and Matcho King Cheese Chicken Rice are ranked among the top 3 in the hamburger and rice bowl product categories, respectively.

Emart24 is offering a 50% discount on the six Matcho King collaboration products when paid with event cards this month.

An Emart24 official said, “This strategy aims to stimulate customers' curiosity and lead to purchases by applying the familiar taste of a steady-selling chicken to convenience store food products,” adding, “We plan to continue introducing unique products through various collaborations to enhance customer satisfaction.”

This content was produced with the assistance of AI translation services.