Hyundai Home Shopping's Unique Live Broadcast 'Show La Truck'... "Touring Regional Festivals Nationwide"

On the 14th, Gyeongbuk Seongju 'Saengmyeong Munhwa Festival'... Local Specialty Products Sale

Hyundai Home Shopping will air the first broadcast of 'Show La Truck' on the 14th.

[Asia Economy Reporter Lim Chunhan] Hyundai Home Shopping announced on the 11th that it will hold the first broadcast of the live streaming program 'Show La Truck,' which visits local festivals nationwide to introduce regional specialties and small and medium-sized enterprise brand products, on the 14th.

Show La Truck is a mobile live broadcast conducted from a truck modified for broadcasting, allowing easy real-time location changes to offer various attractions and strengthen communication with customers. In particular, it plans to vividly capture the offline festival scenes by not only selling products but also featuring interviews with festival visitors and tasting corners.

The first broadcast will take place at the 'Life Culture Festival' in Seongju, Gyeongbuk. It will showcase representative local specialties and popular foods from Gyeongsangbuk-do, such as Seongju Chamoe Bread, Gyeongbuk apples, and Daegu Makchang. Subsequent broadcasts will be held at the 'World Organic Expo' in Goesan, Chungbuk (September), the 'Gongju·Buyeo Baekje Cultural Festival' in Chungcheongnam-do (October), and the 'Gangneung Coffee Festival' in Gangwon-do (November).

A Hyundai Home Shopping official said, "We planned the Show La Truck broadcast to vividly introduce various products on-site in line with the resumption of offline local festivals," adding, "We will continue efforts to provide practical support for revitalizing the local economy."

This content was produced with the assistance of AI translation services.