"Sleep Like a Baby" Lotte ON Offers 'One-Stop Shopping' for Sleep Products

Bed, Mattress, Apparel, Kids and More in One Place
Lotte ON Opens 'Sukmyeonterior' Exclusive Zone
Content Created and Introduced on How to Choose Products for Better Sleep
Up to 35% Discount on Simmons, Zinus, and More to Celebrate Exclusive Zone Opening

Lotte ON, 'Sukmyeonterior' Exclusive Section.

[Asia Economy Reporter Yuri Kim] Lotte ON is selling 'Honey Sleep'.

On the 11th, Lotte ON announced that it will open a 'Sleepterior Exclusive Zone' where customers can one-stop shop for sleep products such as beds, mattresses, clothing, and kids' items to help those who have trouble sleeping due to recent heatwaves and heavy rain. Sleepterior is a portmanteau of 'sleep' and 'interior,' meaning 'to interiorize sleep for customer health.'

To commemorate the opening of the Sleepterior Exclusive Zone, Lotte ON will offer up to 35% discounts on sleep-related products such as beds, mattresses, and bedroom furniture from brands like Simmons and Zinus throughout August. The Sleepterior Exclusive Zone is divided into six product categories: beds, mattresses, bedroom furniture, clothing, sleep products, and kids. Sales data for each category has been analyzed to help customers easily consider important factors when purchasing products. For example, in the kids' sleep store, customers can select options such as 'allergy prevention,' 'mite prevention,' 'antibacterial,' and 'deodorization,' which parents are interested in, to check related products first.

Informative content for better sleep is also produced and provided. Divided into topics such as choosing a comfortable pillow and mattress, and selecting seasonal bedding, the pillow section introduces how to choose the right pillow height, pillow shape, pillow material, and pillow selection based on sleeping posture. Mattress-related content provides information on mattress spring types and materials suitable for individual sleep habits, as well as mattress sizes according to the number of sleepers.

Choi Hyun-ji, head of Lotte ON Home Living Team, said, "Considering the recent increased interest in good sleep, we are launching an exclusive zone that gathers sleep-related products." She added, "Along with products, we will produce content that helps customers sleep better and develop this into a 'specialized store that interiors customers' sleep.'"

This content was produced with the assistance of AI translation services.