Hyundai Department Store Greatly Expands Chuseok 'Rice' Gift Sets... "Double Compared to Seol"

Launch of 14 Premium Grain Sets Including Organic Geumssal Set for Chuseok Gifts
Expanding Sales Channels for Farmers Facing Rice Consumption Decline "Leading the Creation of a Healthy Eating Culture"

Hyundai Department Store, 'Hyundai Rice House Paldo Set'.

[Asia Economy Reporter Yuri Kim] Hyundai Department Store has doubled the quantity of rice gift sets compared to last Lunar New Year in celebration of Chuseok. This is due to the increased interest in healthy home-cooked meals and the rising popularity of rice gift sets, as some items sold out early during the Lunar New Year.

Hyundai Department Store announced on the 10th that it will showcase 14 unique premium rice gift sets at 16 stores nationwide, including the Apgujeong Main Store, during the Chuseok gift set sales period, which continues until the 9th of next month.

Since 2020, Hyundai Department Store has been actively selling rice gift sets as part of its efforts to expand sales channels for excellent domestic farms and to plan differentiated holiday gift sets. They have discovered high-quality and unique rice varieties such as blood sugar-lowering and organic rice and turned them into gift sets. These have gained word-of-mouth popularity among customers due to their excellent texture and taste, leading to continuous sales growth. Sales of Hyundai Department Store’s rice gift sets increased by 44.5% and 56.2% during last year’s Lunar New Year and Chuseok, respectively, compared to the same periods the previous year. During last Lunar New Year, orders surged from the early stages of the event, resulting in a 71.3% increase in sales.

Reflecting these trends, Hyundai Department Store has increased both the quantity and variety of rice gift sets by about twice compared to last Chuseok. Representative gift sets include the "Hyundai Rice House Organic Gold Rice Set," which uses gold in liquid form to cultivate the rice, and the "Hyundai Rice House Healthy Table Set," composed of premium white rice with a whole grain ratio of over 95% that is milled without damage. Considering the consumer trend of reduced rice meal portions and frequency, the rice is individually vacuum-packed in small quantities of 450g, 1kg, and 2kg to enhance storage and usability.

They also offer mixed grain gift sets. Notable examples include the "Slow Mill Baekokhyang Mixed Grain Set," made with the native rice variety Baekokhyang known for its rich aroma and stickiness, and the "Hyundai Rice House Paldo Set," composed of high-quality grains cultivated across the eight provinces of Korea.

Kim Dong-jin, fresh food buyer at Hyundai Department Store, said, "Since COVID-19, interest in healthy and delicious meals has increased, and more customers are sending rice as holiday gifts to their families and clients. Despite the challenging environment with decreasing rice consumption, we plan to continuously hold product sales events not only for holiday gift sets but also at major department store food halls and online malls to support the sales channels of Korean rice farmers who quietly cultivate high-quality rice."

This content was produced with the assistance of AI translation services.