Lotte Department Store Offers High-End Hanwoo Gift Sets for Order... Fourfold Increase in Item Variety

Average Annual Growth of Over 70% in the Past Two Years

Hanwoo Premium Ilmi Set sold at Lotte Department Store.

[Asia Economy Reporter Lim Chunhan] Lotte Department Store announced on the 7th that from the 8th to the 18th, it will conduct orders and sales of high-end Hanwoo gift sets at all Lotte Department Store locations.

In celebration of this Chuseok holiday event, the existing ‘No.9 Hanwoo’ composed of 1++ grade BMS (Beef Marbling Score) 9 Hanwoo has been expanded to include ‘Designated Farm Premium’ prepared with farms selected as Clean Livestock Farms (CLF) by the Ministry of Agriculture, Food and Rural Affairs, and ‘Hanwoo Premium’ composed only of highly preferred prime cuts.

The product lineup has been diversified into eight types. Representative products include the ‘Prestige No.9 Special Selection Gift’ consisting of special cuts such as Anchangsal, Tosisal, Chimasal, and Jebichuri; the ‘Hanwoo Premium Ilmi Gift’ composed of the best cuts among sirloin, tenderloin, and rib meat; and the ‘Hanwoo Premium Jinmi Gift’ which allows enjoyment of sirloin and striploin prepared as grilled or steak styles.

Demand for premium Hanwoo gift sets has steadily increased every year. Sales of premium Hanwoo gift sets (over 1 million KRW) at Lotte Department Store’s main branch have grown by more than 70% annually on average over the past two years. In particular, the highest-priced gift set ‘Prestige No.9 Premium Gift (3 million KRW)’, first introduced during the last Lunar New Year event, sold most of its limited quantity of 100 sets, resulting in sales increasing more than fivefold compared to the previous Lunar New Year.

A Lotte Department Store official said, “As the trend of gifting high-end Hanwoo during holidays continues to rise, we have segmented the related category and expanded the product lineup. We expect demand for high-end gift sets to continue growing steadily in the future.”

This content was produced with the assistance of AI translation services.