11st Opens Live Broadcast Studio... "One-Stop Comprehensive Production Center"

Establishment of 4 Concept Studios... Approximately 80 Pyeong in Size

A broadcast is being filmed at the 'Live11 Space' located at the 11th Street headquarters in Jung-gu, Seoul.

[Asia Economy Reporter Lim Chunhan] 11st announced on the 4th that it has opened a 265㎡ (approximately 80 pyeong) dedicated live broadcasting studio called ‘Live11 Space’ on the 16th floor of its headquarters.

Live11 Space includes studio spaces with four different concepts, a powder room, a lounge area, and meeting rooms. It is equipped with 4K-capable camera equipment, studio lighting, and a broadcasting control system, allowing simultaneous live broadcasts from each studio.

The studios are designed as follows: ▲ LED Room, an LED studio featuring a large media wall (4m wide × 2.3m high) that can display videos and images as backgrounds ▲ Fashion Room, a double window-frame style color background studio with changeable background colors, ideal for fashion and beauty broadcasts ▲ Living Room, decorated with a brick kitchen and island table, optimized for food, kitchenware, and living product broadcasts ▲ Modern Room, styled as the 11st logo signature studio, suitable for broadcasts of SME collaboration products and 11st exclusive products.

Most live broadcasts planned by 11st are filmed and edited at Live11 Space, and a greater variety of content maximizing each studio concept is expected. The LED Studio now enables more dynamic broadcast production by utilizing a large media wall controllable in real time.

Live11 Space functions as a one-stop comprehensive production center capable of broadcasting planning, pre-production, and editing, beyond just a simple filming space. Previously, using external studios required significant time for location scouting and set construction for each broadcast, but now, with the operation of its own studio, 11st can produce distinctive broadcasts more conveniently.

Ha Hyung-il, CEO of 11st, said, “We established a dedicated studio to further strengthen the rapidly growing live broadcasting trend over the past two years,” adding, “We will present broadcasts of a higher quality than before.”

This content was produced with the assistance of AI translation services.