Cheongdo Companion Animal Concert and Yecheon Insect Festival Opening

Learn the Value of Respecting Life and Wisdom to Overcome Summer

The scene of the 'Seongju Life and Culture Festival' themed around the Sejong the Great's royal placenta burial site.

The scene of the 'Seongju Life and Culture Festival' themed around the Sejong the Great's royal placenta burial site.

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[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Gwi-yeol] The ‘Royal Birth Talisman Culture’ is a unique cultural heritage of Korea that does not exist in the West or neighboring China and Japan, demonstrating the universal human value of respecting life.


In Gyeongbuk, there are 54 confirmed birth talisman sites, including the Yeongcheon Injong Birth Talisman (Tangible Cultural Property), Yecheon Munjong Great Birth Talisman Monument (Tangible Cultural Property), and Seongju Sejong Daewangja Birth Talisman (Historic Site), all designated as cultural assets.


Therefore, a festival themed around the life value ‘Birth Talisman’ in Gyeongbuk holds even deeper significance.


On the first weekend of August, the ‘Seongju Life Culture Festival’ opens, themed on the Sejong Daewangja Birth Talisman.


Starting with the life declaration ceremony at the Sejong Daewangja Birth Talisman on the morning of the 5th, this 10-day festival is held under the theme “Life is Alive! Rainbow-colored Seongju,” featuring rich programs such as prenatal music concerts, dream festivals, Byeolmyeo Juldarigi pungmul harmony performances, encounters with world birth talisman cultures, summer water vacations with refreshing water, and the immersive water experience space “Soaked Water Village” with DJs.


Programs using advanced technology provide special summer night experiences, including the Birth Talisman Igloo Bookstore to learn about Seongju’s history, golden melon fishing experience “Seongju! Golden Melon City Fisherman,” the star circus “Family Playground,” media facade “Taebongan Procession,” and hologram “Stories of 500-Year Queens.”


This festival can also be attended via the metaverse. It is accessible through the Seongju Life Culture Festival website.


Major tourist sites in Seongju such as Seongbak Forest, Sejong Daewang Birth Talisman, Seongju History Theme Park, Seongsan-dong Burial Mounds, Hangae Village, and Melon Theme Park are implemented on the metaverse platform, where visitors can enjoy games like archery, eating melons, and maze finding, and participate in puzzle-solving events with prizes.


A festival created by residents also takes a page.


Experience booths, flea markets, and carrot markets operated by residents, resident participation art performance programs, a cube tile painting exhibition involving about 500 local students, and the cultural Festa ‘Flag Exhibition’ by local artist groups provide modest attractions made by the community.


The festival fever continues in Gyeongbuk throughout August.


On the 6th, a concert for companion animals will be held in Cheongdo. This adds awareness of life respect to the establishment of companion animal culture, creating new cultural content.


This festival offers a companion animal talk concert, photo sessions with companion animals, a 60-member orchestra performance, as well as companion animal health checkups, hygiene and grooming programs, and campaigns against abandonment and animal abuse.


Also, the ‘Yecheon Insect Festival’ runs for 10 days from the 6th.


As a representative festival of the domestic insect industry, the insect ecological garden operates an insect ecology experience center, with various programs including live insect exhibitions, insect experiences, and event activities.


At Hancheon Sports Park, a picnic zone, water play facilities, and insect-making kit experiences are arranged as spaces for children.



Kim Sang-cheol, Director of the Culture, Tourism and Sports Bureau of Gyeongbuk Province, said, “At the beginning of August, when the heatwave is expected to peak, we hope people spend a cool vacation in Gyeongbuk and have a meaningful time learning the value of life.”


This content was produced with the assistance of AI translation services.

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