Kakao's 'Sosin Sangin Project' Launches to Support Small Business Digital Marketing

[Asia Economy Reporter Seungjin Lee] Any small business owner will soon be able to use KakaoTalk as a marketing tool without any burden.

Kakao announced on the 3rd that it will launch the ‘Kakao Soshin Merchant Support Benefits’ to help small business owners build digital competitiveness. The ‘Kakao Soshin Merchant Support Benefits’ is a win-win initiative that supports the cost of sending channel messages so that small business owners nationwide can secure loyal customers and carry out marketing using KakaoTalk channels.

In April, Kakao announced a win-win plan for the Kakao community to contribute to social sustainability and revealed that it would allocate a total of 100 billion KRW over five years as a win-win fund for small business owners and local partners. It also launched the ‘Kakao Soshin Merchant Project’ to support merchants nationwide who run their businesses with conviction.

This Soshin Merchant Support Benefit is also a project conducted as part of the Soshin Merchant Project. Any individual or corporate business operator with an annual sales revenue of 1 billion KRW or less based on National Tax Service reports can apply. Once the application is completed, 300,000 KRW will be credited to the business wallet of the KakaoTalk channel account as support funds.

This amount is enough to send approximately 12,000 to 18,000 channel messages. If a business has about 1,000 friends, it means they can send messages once a month for over a year. Kakao expects this to be a great help to small business owners who have had demand for digital marketing but hesitated due to cost and accessibility issues.

To encourage small business owners taking on digital transformation, Kakao plans to prepare and send special gifts to the first 10,000 small business owners who apply. Furthermore, this small business support benefit is not just a short-term aid but is planned to become a long-term win-win program that continuously supports more small business owners.

Hong Euntaek, Co-CEO of Kakao, said, “We prepared this support benefit so that small business owners nationwide who run their businesses with conviction can communicate more easily with customers digitally,” adding, “We will introduce various support activities for traditional markets and small business owners so that we can grow and develop together by pooling our capabilities.”

This content was produced with the assistance of AI translation services.