Amorepacific Renews Daily Customized Solution 'CustomMe Plus'

[Asia Economy Reporter Moon Hyewon] Amorepacific announced on the 3rd that its 1:1 life beauty customized brand CUSTOM.ME will relaunch the CUSTOM.ME PLUS application (hereinafter referred to as the app) service, which provides customized solutions from skin to daily life.

CUSTOM.ME PLUS has added a ‘Routine Management’ feature to broadly manage beauty in daily life and a ‘Commerce’ feature to purchase customized products for everyday use. Through this, it is expected to evolve into a communication platform where customers can actively participate in the brand experience space of CUSTOM.ME.

The ‘Routine Management’ of CUSTOM.ME PLUS offers a function to create and manage one’s own valuable habits in daily life. Customers receive optimized routine recommendations based on their skin analysis results and can record and manage their routine execution. The dashboard, which allows users to check trends, and the routine notification feature help individuals form habits and create meaningful daily lives. Various customized content such as home PT provided by ‘Geonganghan Chingu’ and meditation by ‘Mabo’ are also offered.

Through the commerce feature, where consumers can directly purchase, a variety of product categories are available. Based on customer data curation, customized products for daily life are suggested, promoting a healthy lifestyle.

Amorepacific Beauty Point members can freely use the service without separate membership registration.

This content was produced with the assistance of AI translation services.