Gokseong-gun Successfully Concludes Agricultural Specialty Products Win-Win Market Operation

Enhancing Brand Awareness Through Diverse Product Lineup and Events

[Gokseong=Asia Economy Honam Reporting Headquarters, Reporter Cha Jong-sun] Gokseong-gun, Jeollanam-do announced that it operated the Gokseong-gun Agricultural Specialty Products Win-Win Market at the Lotte Department Store main branch for 7 days from July 22 to July 28, achieving sales of approximately 39 million KRW.

This Win-Win Market was organized by Gokseong-gun to increase the income of producing farmers through direct transactions of agricultural specialty products.

Nine farms (groups) directly producing excellent agricultural specialty products from Gokseong-gun participated. The participating farms showcased about 45 items including taro Pick Me Chips, Gokseong melon, Samgi black glutinous corn, and organic Baeksemi rice, actively conducting tasting and promotional events.

In particular, the promotion and giveaway event of Gokseong wasabi ice cream received great response and interest from consumers.

The county is fostering wasabi as a high-income horticultural specialty crop.

Additionally, by conducting events such as giveaways of organic Baeksemi rice to purchasing customers, Gokseong-gun put great effort into promoting its agricultural products.

It is the first time in Jeollanam-do that the Lotte Department Store main branch food hall was organized as a sales and promotion center for agricultural specialty products.

This reflects Gokseong-gun’s enthusiasm to introduce, sell, and promote Gokseong-gun to department store customers.

Following this direct transaction market event for agricultural specialty products, Gokseong-gun plans to operate direct transaction markets during the upcoming Chuseok and kimchi-making seasons.

Through this, it is expected that consumer awareness of Gokseong-gun’s agricultural specialty products will be further enhanced.

The person in charge of the direct transaction market at the Gokseong-gun Agricultural Policy Division said, “We will continuously promote planned exhibitions and special exhibitions hosted by Gokseong-gun so that local farms can establish a stronger income base. We will also do our best to promote agricultural specialty products in connection with large distribution companies.”

Gokseong=Asia Economy Honam Reporting Headquarters, Reporter Cha Jong-sun hss79@asiae.co.kr

This content was produced with the assistance of AI translation services.