“Nongshim Launches First Probiotics Product as Dietary Supplement Business Expands”

[Asia Economy Reporter Eunmo Koo] Nongshim announced on the 2nd that it has launched a new probiotic product, ‘Lifil Vital Lacto.’ This is the first new product introduced in a category other than collagen since Nongshim entered the health functional food market in 2020 with ‘Lifil Derma Collagen.’

The new product comes in two versions: ‘Lifil Vital Lacto Kids’ for growing children and ‘Lifil Vital Lacto Family’ for the whole family. The Kids product is available on the official Lifil website, while the Family version is scheduled for release on the 9th.

The Kids product includes added vitamin D and zinc to enhance bone health and immune function. It is developed in a banana-flavored powder stick form to make it easy for children to consume. The Kids version guarantees 5 billion live bacteria, and the Family version guarantees 10 billion, with both products being shelf-stable at room temperature.

Lifil Vital Lacto combines probiotics from Danisco, one of the world’s top three probiotic companies based in the U.S., with patented probiotics developed by Nongshim. This blend maximizes the benefits of probiotics, including promoting the growth of beneficial gut bacteria, suppressing harmful bacteria, and facilitating bowel movements.

Nongshim plans to actively develop ‘Lifil’ as a comprehensive health functional food brand starting with the launch of Lifil Vital Lacto, expanding its range with various products. A Nongshim representative stated, “We plan to introduce various new products that help improve sleep and memory as well as support metabolic systems.”

This content was produced with the assistance of AI translation services.