Even in Midsummer Weather... Shinsegae Department Store's Premium Padding Pop-up Store 'Popular'

Last Month Popup Store Sales Up 43%

Shinsegae Department Store Times Square Branch Novis Pop-up Store.

[Asia Economy Reporter Lim Chun-han] Despite midsummer weather with temperatures exceeding 30 degrees Celsius recently, the number of consumers seeking premium padding jackets at department stores is increasing.

According to Shinsegae Department Store on the 2nd, sales at the premium padding popup store, which started last month, grew by 43% compared to the same period last year.

Shinsegae Department Store opened premium padding popup stores a month earlier than usual, starting with the Hanam branch on the 15th of last month, aiming to capture demand early. This month, various premium padding brands such as Duvetica will be introduced at all stores, followed by Canada Goose next month.

At the Times Square branch, the Novis popup store on the 2nd floor of the fashion hall is offering a 10% discount promotion until the end of this month. Customers who purchase Novis clothing will also receive an umbrella as a gift. At the Hanam branch, Petrei is exclusively selling the camel-colored Takan, a representative product, only at the department store. Petrei’s off-season clearance items are also available at discounts of up to 50%.

A Shinsegae Department Store official said, “Due to increased customer demand for overseas fashion, we launched premium padding popup stores a month earlier than usual,” adding, “We will capture shopping demand through various special offers, exclusive products, and premium popup stores.”

This content was produced with the assistance of AI translation services.