Gangwon-do's Representative Shopping Festival 'Gangwon Sale Festa' Held

8.1~9.7 Online Platform and Traditional Market Linked Discount Sales
Gangwon The Mall, Province Specialty Products Chuseok Discount Event

[Gangwon-do]

[Asia Economy Reporter Ra Young-cheol] Gangwon Province will hold the '2022 Gangwon Sale Festa' from August 1 to September 7 through online and offline channels such as Gangwon The Mall, Lotte ON, and traditional markets.

'Gangwon Sale Festa' is Gangwon Province's representative shopping festival that connects online platforms such as Gangwon The Mall, Gangwon Province affiliated shopping malls (open markets), Gangwon Gotgan, delivery app Ildansikyeo, and traditional markets to promote sales channels and stimulate consumption for companies within Gangwon Province.

'Gangwon Sale Festa' will be held in conjunction with the '2022 Korea Together Sale (hosted by the Ministry of SMEs and Startups)' and the Chuseok discount event.

At 'Gangwon The Mall,' discount coupons ranging from 10,000 to 30,000 KRW will be provided for all products, and through the affiliated shopping mall Lotte ON, selected local specialties will be offered in a Chuseok discount event.

At Gangwon Gotgan's Naver Smart Store (August to September), customers who purchase over 15,000 KRW will receive support for delivery fees.

Five cities/counties (Taebaek, Hongcheon, Yeongwol, Pyeongchang, Jeongseon) will sell local specialties at 10-40% discounted prices in their respective regional malls, and three cities/counties (Taebaek, Yeongwol, Inje) will expand the discount rates and limits for local gift certificates.

During the event period, live commerce will be held twice every Wednesday, featuring specially selected products that have been popular with consumers.

Offline events centered around traditional markets will also be held ahead of Chuseok.

From the 22nd to the 26th, at Yanggu Central Market, a payback event will be held where customers who purchase goods worth 30,000, 60,000, or 90,000 KRW will receive 10,000, 20,000, or 30,000 KRW respectively in market-use gift certificates.

Cultural performances to attract visitors are scheduled at Wonju Culture Street (September 1), Taebaek Jangseong Central Market (September 2), and Donghae Bukpyeong Folk Market (September 3).

The province plans to hold a 'Special Sales Exhibition for Excellent Small and Medium Enterprises in Gangwon Region (September 1-2)' at Chuncheon City Hall Square in collaboration with the Gangwon Regional Small and Medium Venture Business Administration, linked with the Together Sale.

Shim Won-seop, Director of the Economic Promotion Division, stated, "We hope that the Gangwon Sale Festa will help overcome the difficulties faced by small business owners and consumers due to high prices and high interest rates."

This content was produced with the assistance of AI translation services.