OB Beer Cass, No.1 Household Beer in the First Half of the Year
[Asia Economy Reporter Eunmo Koo] OB Beer announced on the 1st that 'Cass Fresh' ranked first in market share in the home beer market in the first half of this year.
According to market research firm Nielsen Korea, OB Beer's Cass Fresh recorded a 41.1% market share in the brand ranking, securing first place. This is about 3.1 percentage points higher than the same period last year. Cass maintained the number one sales volume across all home market channels, including convenience stores, discount stores, large supermarkets, and individual supermarkets. Along with Cass Fresh, four OB Beer brands?'Cass Light,' 'Budweiser,' and 'Hoegaarden'?were ranked within the top 10 in home beer market sales volume.
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An OB Beer official stated, “As COVID-19, which had been declining, has returned to a spreading phase, the importance of the home market is expected to continue this year as well,” and added, “OB Beer will continue to lead the industry through ongoing research, development, and innovation to provide consumers with the best experience.”
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