Shinhan Financial Group Unveils Two New Characters of Its Representative 'Shinhan Friends'

[Asia Economy Reporter Yoo Je-hoon] Shinhan Financial Group announced on the 1st that it has unveiled two new characters added to the group's representative characters, the 'Shinhan Friends.'

The newly revealed characters are PLI, an energetic raccoon who is an action-oriented problem solver for friends, and LAY, a cool owl hip-hop musician with street dance and producing skills.

Shinhan Friends are the official characters of Shinhan Financial, consisting of a total of eight characters including the two newly introduced ones: SOL, the travel writer of the North Star; MOLI, the plant cafe owner; RINO, the mysterious artist; SHOO, the shy digital creator; the three-member rock band DO RE MI; and the twin surfers by the seaside, LULU LALA.

Shinhan Financial continues to promote marketing that delivers Shinhan's brand story to customers in new and fun ways through various methods such as financial products and goods featuring Shinhan Friends, character cafes, 3D short-form video campaigns, and collaboration cartoon series with famous illustrators.

A Shinhan Financial official said, "Shinhan Friends embody Shinhan Financial's efforts and messages to approach customers more familiarly and comfortably," adding, "We will strive even harder to convey the new financial values pursued by Shinhan Financial and build empathy with customers of various age groups through new characters and storytelling."

This content was produced with the assistance of AI translation services.