HiteJinro Launches Premium Distilled Soju 'Jinro 1924 Heritage'

Premium Distilled Liquor with King’s Icheon Rice and Triple Distillation
Set for Official Launch, First Revealed at Pop-up Store for One Week Starting August 5

[Asia Economy Reporter Koo Eun-mo] HiteJinro announced on the 1st that it will launch the super premium distilled soju ‘Jinro 1924 Heritage.’ Jinro 1924 Heritage is a product that embodies HiteJinro’s 98-year history and authenticity, and it will be unveiled for the first time through a pop-up store starting on the 5th, ahead of its official release.

Jinro 1924 Heritage differentiates itself from the raw materials by using 100% of the highest quality King’s Mark Icheon rice in Korea. In addition, the company explained that it realized the best taste with the highest level of brewing technology in Korea. While typical distilled soju is made using a single distillation method, Jinro 1924 Heritage undergoes three distillations in total, with two additional distillations, capturing only the purest essence. During each distillation process, the strongly aromatic initial and the off-flavor-rich final distillates are boldly discarded, using only the deeply fragrant middle layer to maximize flavor. It features a smooth throat feel that does not reveal its 30-degree alcohol content and a clean aroma.

The packaging is inspired by the HiteJinro 90th anniversary commemorative liquor released in 2014. It preserves the tradition of Korean soju with a golden toad and is crafted into a luxurious package with a modern sensibility. The volume is 700ml. Jinro 1924 Heritage is scheduled to be sold at major establishments nationwide and premium liquor specialty stores after its first shipment on the 18th. HiteJinro will unveil the new product for the first time through a pop-up store ahead of the official launch. The pop-up store will be held at The Hyundai Seoul in Yeouido from the 5th to the 12th, and the price is 100,000 KRW per bottle.

A HiteJinro official said, “We have launched a new distilled soju product that embodies the brewing technology of Korea’s top liquor company,” adding, “As a liquor containing the value of heritage with HiteJinro’s 98-year history and authenticity, we will carry out various marketing activities to be recognized as a super premium distilled liquor.”

This content was produced with the assistance of AI translation services.