"Targeting the Premium Nokyong Market" hy Launches 'Fermented Nokyong Nokyongcheongo'

Expansion of In-House Natural Ingredient-Based Fermented Red Ginseng Brand Lineup to Include Nokyong

[Asia Economy Reporter Eunmo Koo] hy announced on the 1st that it has launched ‘Fermented Nokyong Nokyong Cheonggo (Nokyong Cheonggo).’ Through the new product, the company plans to expand its brand lineup centered on fermented red ginseng to include Nokyong and increase the utilization of its natural material ingredients.

Nokyong Cheonggo is a premium Nokyong product made primarily from ‘fermented Nokyong concentrate.’ The fermented Nokyong concentrate is made by fermenting excellently managed Nokyong from the clean region of New Zealand with hy’s proprietary lactic acid bacteria. The fermentation process increases the content of sialic acid, a key indicator component of Nokyong. This patented material, commercialized after over five years of research, is also sold externally through B2B transactions.

In addition to Nokyong, the new product contains various secondary ingredients designed to help replenish energy and vitality. It is a rich concentrate carefully brewed with 12 selected ingredients including 6-year-old red ginseng, cooked rehmannia root, Chinese yam, cornelian cherry, and ginseng.

Choi Young-taek, head of hy’s Health Food CM Team, said, “The new product Nokyong Cheonggo is a premium Nokyong product made by adding carefully selected ingredients to hy’s 50 years of fermentation technology.” He added, “As the hot summer season begins in earnest, we hope everyone stays healthy with Nokyong Cheonggo.”

This content was produced with the assistance of AI translation services.