Gwangyang City Allocates 4 Billion Won for Discount Sales of Gwangyang Sarang Gift Certificates

Gwangyang City, Complete Revision of the "Ordinance on Issuance and Operation of Gwangyang Love Gift Certificates"

1 Million Won Limit per Person, Major Changes Including Post Cashback Discount Method

[Asia Economy Honam Reporting Headquarters, Reporter Heo Seon-sik] Gwangyang City in Jeollanam-do announced on the 29th that it will change the Gwangyang Love Gift Certificate from a gift-type card to a rechargeable card and start discount sales on August 19.

Until now, the purchase method required visiting the sales agency in person to buy the gift certificate, which caused inconvenience such as time restrictions and crowded sales counters for citizens. To resolve these issues, the sales method has been completely changed.

The changed gift certificate allows buyers to purchase online without visiting financial institutions, improving convenience and addressing issues of illegal distribution. It also has the advantage of reducing issuance and operation costs associated with one-time use gift-type certificates.

The new gift certificate is in the form of a rechargeable check card. Anyone aged 19 or older can sign up as a member through the mobile app (local gift certificate app "chak") on their smartphone, link their bank account, issue a card, recharge it, and use it.

Minors aged 14 to 18 can sign up and issue a card with parental consent, but those under 14 cannot be issued a card due to concerns about exposure to voice phishing or crimes.

Offline applications are possible by visiting NongHyup Bank (29 branches), Gwangju Bank (3 branches), or Gwangyang Saemaeul Geumgo (6 branches), and applicants must bring an ID and a mobile phone capable of identity verification.

The monthly purchase limit has been expanded from the original 500,000 KRW to 1,000,000 KRW. The Gwangyang Love Gift Certificate can be used at affiliated stores, and if the payment amount is insufficient or used at non-affiliated stores, payment will be made from the linked personal bank account.

Additionally, to increase the circulation of the Gwangyang Love Gift Certificate, which plays a role as a catalyst for small business owners and regional economic revitalization, the "Ordinance on the Issuance and Operation of Gwangyang Love Gift Certificates" will be completely revised and announced around mid-August.

The city plans to revitalize the local economy by actively circulating the Gwangyang Love Gift Certificate through the ordinance revision, supporting the sound growth of local small business owners and regional development.

The fully revised contents include ▲ raising the monthly discount purchase limit per person from 500,000 KRW to 1,000,000 KRW and the annual limit from 6,000,000 KRW to 12,000,000 KRW ▲ changing the discount method (from upfront discount to cashback) ▲ easing the registration of affiliated stores ▲ forming and operating the Gwangyang Love Gift Certificate Operation Committee, among others.

Jung Gu-young, head of the Regional Economy Division, said, "I am pleased that the ordinance revision will provide many benefits through the Gwangyang Love Gift Certificate, which contributes to the economic revitalization of Gwangyang City and the income increase of small business owners."

He added, "We ask citizens to use it a lot as the purchase limit has been raised and it can be purchased non-face-to-face for more convenient use of the gift certificate."

Asia Economy Honam Reporting Headquarters, Reporter Heo Seon-sik hss79@asiae.co.kr

This content was produced with the assistance of AI translation services.