SPC Baskin-Robbins launches 'Ice Chodang Corn' in collaboration with 'Minions'

[Asia Economy Reporter Moon Hyewon] Baskin-Robbins, operated by SPC Group, announced on the 29th that it will launch the August flavor of the month, ‘Ice Chodang Corn,’ in collaboration with the popular character ‘Minions.’

Ice Chodang Corn features a unique sweetness and savory flavor by using Chodang corn, which has a higher sugar content compared to regular corn, as its main ingredient. In particular, it combines smooth cheese ice cream that pairs well with Chodang corn for a rich taste, and adds corn crunch for a delightful chewy texture and fun.

Baskin-Robbins unveiled the flavor of the month cake, ‘Minions Falling for Chodang Corn.’ The cake playfully and cutely depicts the Minions competing to get their hands on Chodang corn, and is composed of a total of seven popular ice cream flavors including Ice Chodang Corn, Mom is an Alien, Almond Bonbon, and more. Additionally, customers can enjoy the monthly drink ‘Chodang Corn Blast,’ topped with corn-shaped ice cubes for a cool and sweet experience, and the dessert ‘Ice Monaka Chodang Corn,’ which is filled with Ice Chodang Corn inside a crispy monaka shell.

To celebrate the launch of the new product, Baskin-Robbins will run a promotion throughout next month. When purchasing a single regular size of ‘Ice Chodang Corn,’ customers can upgrade two sizes up to a double junior for an additional 500 won. However, this offer cannot be combined with other coupons, events, or partnership discounts.

This content was produced with the assistance of AI translation services.