(From left) Lee Je-hoon, President of Homeplus; Park In-joo, Chairman of Homeplus e-Paran Foundation; Lee Jung-myung, President of the Korea Leukemia and Childhood Cancer Association; Park Jin-won, Chairman of Beautiful Store; and Heo In-young, Secretary General of the Korea Leukemia and Childhood Cancer Association, are taking a commemorative photo at the '2022 Childhood Cancer Support Project Donation Ceremony' held on the afternoon of the 28th at the Korea Leukemia and Childhood Cancer Association in Yeonnam-dong, Seoul.

(From left) Lee Je-hoon, President of Homeplus; Park In-joo, Chairman of Homeplus e-Paran Foundation; Lee Jung-myung, President of the Korea Leukemia and Childhood Cancer Association; Park Jin-won, Chairman of Beautiful Store; and Heo In-young, Secretary General of the Korea Leukemia and Childhood Cancer Association, are taking a commemorative photo at the '2022 Childhood Cancer Support Project Donation Ceremony' held on the afternoon of the 28th at the Korea Leukemia and Childhood Cancer Association in Yeonnam-dong, Seoul.

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[Asia Economy Reporter Jeon Jinyoung] Homeplus Social Contribution Foundation ‘eParan Foundation’ announced on the 29th that it delivered donation funds for the pediatric cancer support project together with Beautiful Store on the 28th.


This donation was raised through the ‘Leukemia Pediatric Cancer Children Helping Donation Video Event’ conducted by Homeplus eParan Foundation in collaboration with YouTube influencer ‘Shoot for Love,’ accumulating 50 million KRW in donations, which were delivered at the donation ceremony held that day.


Since 2012, Homeplus eParan Foundation has consistently donated funds to the Korea Leukemia Pediatric Cancer Association to support pediatric cancer children, and plans to continuously expand the scope of support beyond just treatment expenses.


Beautiful Store also attended the donation ceremony that day and delivered 50 million KRW in donations to help with the treatment and specialized developmental therapy for pediatric cancer children.



At the donation ceremony, Park Inju, Director of Homeplus eParan Foundation, stated, “Homeplus is emphasizing social contribution activities as part of ESG (Environment, Social, Governance) management,” and added, “We will continue to make greater efforts for the health of pediatric cancer children.”


This content was produced with the assistance of AI translation services.

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