[Concall] Samsung "This Year MX Division Sales Target Double-Digit Growth YoY"

Q2 Earnings Conference Call Held

[Asia Economy Reporter Cha Min-young] On the 28th, Samsung Electronics announced during its Q2 earnings conference call that despite the sluggish smartphone market in the second half of the year, it aims to boost the MX (Mobile Experience) Division's revenue growth rate to double digits year-over-year through a growth strategy centered on flagship models.

Kim Sung-gu, Executive Director of the MX Division, stated, "Looking at the smartphone market outlook for the second half, sales growth in the high single digits was expected until early this year, but due to recent market uncertainties, the forecast has been revised down to maintaining last year's level or slight growth." However, he added, "In the mid to long term, consumer demand for premium experiences is increasing, disposable income is rising, and with the popularization of advanced technologies like foldable phones, growth centered on flagship models is expected to be possible."

He continued, "We will strive for average selling price (ASP) growth compared to last year, led by flagship models," emphasizing, "In the second half, we will continue the successful sales momentum of the S series from the first half and work to achieve sales volumes exceeding those of the existing Note series."

He further stated, "By expanding the ecosystem centered on new tablet and wearable models and improving the overall product mix, as well as enhancing efficiency across development, manufacturing, and logistics processes, we will focus on double-digit revenue growth and operating profit increase this year on a KRW basis compared to last year."

This content was produced with the assistance of AI translation services.