"Toad Emoticon Giveaway" Mustit Holds Relay Collaboration Event with Jinro
[Asia Economy Reporter Eunmo Koo] Online luxury commerce Mustit announced on the 28th that it will conduct five collaborative events in relay with HiteJinro and launch a special exhibition. This collaboration between Mustit and HiteJinro was planned to introduce luxury goods in a friendly way to consumers in their early 20s by utilizing the familiar Jinro Toad character.
First, a ‘Mustit X Jinro’ KakaoTalk emoticon giveaway event will be held. The first 50,000 people who add the Mustit channel on KakaoTalk will receive 16 types of Jinro Toad emoticons dressed in luxury goods for free. The emoticons can be downloaded from 2 p.m. on the day until August 8.
The ‘Lookbook with Jinro Toad’ will also be unveiled. From this day, you can check out on Mustit’s Instagram cool summer clothing and glamorous accessories personally recommended by Jinro Toad, such as Thom Browne’s clutch bag, Jacquemus’s micro bag, Eris’s tie-dye dress, and Bipa’s shoulder bag resembling the colors of Jinro Toad.
A dance challenge event featuring dancer Jeon Sangdu and actress Sohyun will also be held. To participate, upload content following the dance moves on Instagram or TikTok with the designated hashtags and tag Mustit’s official account. The designated hashtags are ‘Mustit’, ‘HiteJinro’, and ‘MustitXHiteJinro’. The participation period is from the day the dance video is released until August 27, and Mustit plans to select five outstanding participants and award prizes.
Additionally, the event ‘What’s in My Must It Bag’ on August 2 is a quiz event to guess the brand of the green box inside the Mustit shopping bag held by Jinro Toad in the photo. It runs until August 8, and participation is possible on Mustit’s Instagram. The relay events will conclude with the release of Jinro Toad’s unreleased luxury photo shoot on Instagram in the second week of August.
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The special exhibition commemorating the first collaboration between Mustit and HiteJinro will be held from this day until August 27. The exhibition products are mainly summer items from brands that are not yet widely known to the public, such as Palm Angels and Marni. The maximum discount rate is 60%, and an additional 3% discount coupon is also provided. A lucky draw event where you can win prizes worth 10 million KRW, including Herm?s, Louis Vuitton, and Chanel, will also be operated until August 3.
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