Nature Republic Restarts Overseas Business... Busy Targeting Southeast Asia

Nature Republic Cambodia 21st Store. Photo by Nature Republic

[Asia Economy Reporter Moon Hyewon] Nature Republic recently announced on the 28th that it is restarting its overseas expansion by opening new stores mainly in the Southeast Asian region.

Nature Republic opened its 21st store in Cambodia on the 15th and plans to open its 27th store in the Philippines by the end of this month. By the end of this year, it plans to open a total of 8 additional stores in the Southeast Asian region, including these two countries.

The 21st store in Cambodia is located on the first floor of BIG TREE MALL in Phnom Penh, the capital city. BIG TREE MALL is the only shopping center nearby and hosts many popular brands locally, attracting a large number of young visitors.

Nature Republic plans to open one more store in Cambodia by the end of this year.

The 27th store in the Philippines, scheduled to open at the end of this month, is located in Glorietta 4 Mall, a luxury complex shopping mall and landmark in Makati City, Manila. This large complex shopping center consists of five zones and is known to attract not only locals but also numerous tourists, which is expected to help broaden brand awareness.

Nature Republic stated, “The Southeast Asian market has great potential due to rapid economic growth and a large young population with purchasing power,” adding, “We plan to increase brand affinity and expand influence through customized strategies reflecting trends and consumption tendencies by country.”

This content was produced with the assistance of AI translation services.