Lotte Homeshopping Launches Valleygom Marketing at Incheon Airport for Summer Vacation

Lotte Homeshopping is conducting marketing using the 'Belligom' character at Incheon International Airport, where travelers are taking 인증 photos in front of the 'Belligom' sculpture.

[Asia Economy Reporter Jeon Jinyoung] Lotte Homeshopping's smart service marketing utilizing the character Bellygom's intellectual property (IP) is gaining popularity among visitors at Incheon International Airport.

According to Lotte Homeshopping on the 28th, until September 18, 3-meter-tall Bellygom sculptures such as "Bellygom Pulling a Carrier" and "Bellygom Holding Balloons" can be found at the departure floors of Incheon International Airport Terminal 1 and 2. In the self check-in area, a total of 210 kiosks are wrapped with Bellygom designs, and boarding passes printed with Bellygom images are issued to travelers using self check-in.

In front of the Bellygom sculptures, both foreign tourists and domestic visitors at the airport are lining up to take 인증샷 (certification shots), showing enthusiastic responses. On-site events such as "surprise camera" and "free hugs," where Bellygom suddenly appears at Incheon International Airport to surprise travelers, are also being held. Next month, travelers using self check-in and automatic baggage drop machines will be given a limited quantity of specially planned Bellygom pouches.

This content was produced with the assistance of AI translation services.