Lotte Mart Hosts 'Black Winner Watermelon' Pop-up Store at Yangyang Surf Beach

[Asia Economy Reporter Jeon Jinyoung] Lotte Mart is introducing the K-variety ‘Black Winner Watermelon’ at Surf Beach in Yangyang, Gangwon-do, a '2030 hot place.'

According to Lotte Mart on the 28th, the Black Winner Watermelon, a new domestic variety, is characterized by its black and thin rind, crunchy texture, and high sweetness. This product was jointly developed over seven years by Lotte Mart and Nongwoo Bio, involving all stages from seed discovery to contract farming with excellent farms and in-store sales.

Since the Black Winner Watermelon is a 100% domestically pure variety, there is no royalty leakage from using overseas seeds. It has gained popularity among consumers with the intention of supporting Korean farmers. Following a sell-out in its first year of release in 2020, sales in July and August last year increased by more than 200% compared to the previous year.

To promote the watermelon to more consumers, Lotte Mart will operate a ‘Black Winner Watermelon Pop-up Store’ at Surf Beach in Yangyang until September 30. At the pop-up store, they sell 100% real Black Winner Watermelon juice with no added water and Black Winner Watermelon bars, which are watermelon pieces cut into bite-sized sticks.

Lotte Mart planned this event based on the recent popularity of surfing as a sport among consumers in their 20s and 30s. Since the pop-up store opened, more than 300 people visit daily on average.

Im Hoseok, head of Lotte Mart’s marketing team, said, "We prepared this pop-up store so that more consumers can enjoy the delicious Black Winner Watermelon, which is also beneficial to our farmers, at Surf Beach, which attracts hundreds of thousands of visitors annually, including those in their 20s and 30s."

This content was produced with the assistance of AI translation services.