CJ CheilJedang Bibigo Opens Popup Restaurant 'Ddaddeuthan Sikdang' with Chef Juok

Bibigo Warm Restaurant Sign Image. Photo by CJ CheilJedang

[Asia Economy Reporter Song Seung-yoon] CJ CheilJedang's Bibigo announced on the 27th that it will operate a limited-time one-table pop-up restaurant called 'Ddaddeuthan Sikdang' (Warm Restaurant) in collaboration with Michelin 2-star Chef Shin Chang-ho of 'Joo Ok'.

Ddaddeuthan Sikdang means a restaurant full of warm hearts shared with precious people. By submitting stories through a pre-event, guests can be invited to enjoy premium course meals from August 20 to September 5. The restaurant will operate by invitation only and will be set up as a one-table restaurant allowing only one group at a time. In this private space, guests can enjoy a warm meal with family, friends, or colleagues. Michelin Guide 2-star restaurant 'Joo Ok' Chef Shin Chang-ho will present menus made with special recipes using Bibigo products.

Invitees will be served a premium dining course consisting of 8 to 9 stages, from appetizers to signature main dishes and desserts. The menu will be customized according to the submitted stories in the event. Seasonal ingredients such as croaker and horse mackerel will be used to create dishes flavored with traditional Korean sauces, including 'Aged Croaker Sashimi and Jeon,' and crispy Jeju Okdom grilled fish and lobster grilled with doenjang butter sauce, called 'Okdom Gui and Lobster,' among others.

Anyone can apply by submitting a story about a precious person on the Bibigo event page by August 11. A total of 28 teams will be invited through a draw, and winners will be contacted individually starting August 12. Additionally, through a supplementary draw, 100 people will receive a 'Warm Kit' consisting of popular Bibigo products such as kimchi, soup dishes, grilled fish, and specially made goods. A posting event offering goods through a draw will also be held.

Kim Sook-jin, Head of the Bibigo Brand Group and Management Leader at CJ CheilJedang, said, "We launched Ddaddeuthan Sikdang with Chef Shin Chang-ho so that many consumers can directly experience Bibigo’s sincerity through all five senses," adding, "We hope everyone spends warm and precious time with family, friends, lovers, and colleagues at Ddaddeuthan Sikdang, prepared with Bibigo’s heartfelt care."

This content was produced with the assistance of AI translation services.