GS25 sells Italian dessert bread 'Maritozzo'... "Whipped 1000 times for smooth fresh cream"

Breadic Cream Bread Sales Up 125.4%

Traditional Italian dessert bread Maritozzo sold at GS25.

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 27th that it will launch Maritozzo, a traditional Italian dessert bread, on the 28th.

Maritozzo is a type of bread cut in half and filled generously with fresh cream. It is very popular among bread lovers due to its sweet and mild taste. The name of this bread is derived from the Italian word "marito," meaning husband, and it originates from an Italian tradition where a ring or jewel was hidden inside the richly filled cream as a marriage proposal.

This product was developed in collaboration with SPC Samlip. It is made with Mascarpone (Italian cream cheese) that has been stirred 1,000 times to create an even smoother fresh cream, and it features a refreshing taste with strawberry jam inside the cream.

To commemorate the launch of this product, customers who purchase it will have a chance to win rings made by a famous jewelry brand. The event will run for the next month, with two rings awarded each week for a total of eight rings. Customers can collect stamps in their personal refrigerator app to participate in the event.

According to GS25, sales of Bredic cream bread have increased by 125.4% compared to the same period last year as of this month. Analysis of customers who purchased this product shows that over 80% are in their 20s and 30s.

A GS25 representative said, “For customers who are passionate about cream, we are launching a new premium cream bread along with a fun event. We will continue to introduce trendy breads for bread lovers in Korea and strive to become the go-to neighborhood bakery.”

This content was produced with the assistance of AI translation services.