"Healthy in Every Meal" CU and Pulmuone Partner for 'Proper Ready Meal' Series

Pulmuone Nutritionists Participate in Product Development
Pulmuone's Carefully Selected Ingredients Used
Four Products Released: Triangle Kimbap, Hamburgers, and Lunchbox
"Ensuring Nutritional Value for Growing Children"

CU is introducing the 'Healthy Ready Meal Series' featuring a model.

[Asia Economy, Reporter Kim Yuri] On July 27, CU announced that it will begin sequentially launching the 'Proper Ready Meal Series,' developed in partnership with Pulmuone, focusing on balanced nutrition.

The Proper Ready Meal Series was planned in line with Pulmuone's philosophy of "healthy and proper food." The products use carefully selected ingredients sourced by Pulmuone. Pulmuone's in-house nutritionists participated in the product development stage to enhance overall quality.

This series includes a total of four products: two types of triangle kimbap, two types of hamburgers, and a lunchbox. To ensure that even growing children can get sufficient nutrients from a single meal, the protein content in the triangle kimbap has been increased by up to 24% compared to existing products.

The Proper Chicken Tofu Mayo Triangle Kimbap is filled with rice balls made from domestic chicken breast popcorn chicken and crumbled tofu teriyaki, all mixed with mayonnaise. The Proper Whole Loin Pork Cutlet and Spicy Whole Loin Pork Cutlet feature pork cutlet patties topped with cabbage salad and various sauces, providing a crunchy texture.

The Proper Loin Pork Cutlet Lunchbox uses Pulmuone's high-calcium loin pork cutlet, which contains more calcium than regular pork cutlets. It also includes a total of seven side dishes such as tofu, potato egg salad, and fresh fruit and vegetable salad, ensuring a balanced intake of carbohydrates, protein, and fat.

CU stated, "As demand for convenience store ready meals has grown significantly, we have partnered with a trusted brand to introduce products that will further enhance consumer confidence in the quality of ready meals. This is why we are launching the ready meal series with Pulmuone."

CU is working to improve the quality of convenience store ready meals through its product research and development organization, the Product Research Institute. Through these efforts, CU has introduced lunchboxes such as THE Healthy Meal Plan and One Meal Plan, which have reduced sodium and enhanced nutritional content. Since 2016, CU has labeled the nutritional content of all ready-to-eat meals based on the daily nutritional value standards (2,000 kcal) set by the Ministry of Food and Drug Safety. Since last year, CU has also been the first in the industry to implement the 'front-of-pack nutrition labeling system,' which prominently displays calorie and sodium content.

Cho Sungwook, Head of the Ready Meal Team at BGF Retail, said, "We launched the Proper Ready Meal Series to reflect the growing demand for healthy convenience store ready meals and to align with the 'healthy pleasure' trend, which emphasizes enjoying health. We will continue to pursue quality innovation so that CU can offer ready meals that everyone in the country can trust and enjoy."

This content was produced with the assistance of AI translation services.