Emart24 Expands Delicious Lineup Amid Lunchflation Phenomenon

Lunchbox Sales in Office Districts Up 68%

Umihak Cheese Jjukkakdugi Fried Rice in a Pot and Two Types of Staff Hot Dogs.

[Asia Economy Reporter Lim Chunhan] As the phenomenon of lunchflation (a combination of lunch and inflation) intensifies recently, more people are turning to convenience stores for meals such as dosirak (lunch boxes), hamburgers, and sandwiches.

According to Emart24 on the 27th, from the 1st of last month to the 26th of this month, sales of dosirak and prepared bread increased by 48% and 39% respectively compared to the same period last year. By commercial district, dosirak sales increased the most in office districts (68%), followed by single-person residential areas (54%) and academy districts (42%). Prepared bread sales also showed the highest growth in office districts (52%), followed by academy districts (41%) and single-person residential areas (34%).

Emart24 is expanding its food product lineup to offer more delicious meal options. They are launching ‘Umihak Cheese Jjuk Kkakdugi Bokkeum Sotbap,’ inspired by Umihak brand’s signature menu, Kkakdugi fried rice. This product enhances the flavorful texture by adding Umihak’s special kkakdugi sauce to fried rice made with kkakdugi (cubed radish kimchi), and provides toppings such as soy sauce bulgogi, mozzarella cheese, and individually packaged gim (seaweed).

They are also introducing ‘Staff Crispy Onion Hot Dog’ and ‘Staff Spicy Shredded Cheese Hot Dog.’ These two products were developed in collaboration with Staff Hot Dog, a hot dog specialty store, using the same ingredients including brioche hot dog buns, sausages, mustard, and ketchup.

An Emart24 representative said, “As the trend of rising dining-out prices continues, the preference for cost-effective lunches is expected to persist for some time. We will continue to expand our delicious food lineup to become a destination that offers gourmet experiences to budget-conscious customers.”

This content was produced with the assistance of AI translation services.