Hansot Dosirak "Office District Lunch Sales Up 23%"

[Asia Economy Reporter Moon Hyewon] Hansot Dosirak announced on the 26th that sales during lunchtime (11 a.m. to 2 p.m.) in office districts, where many office workers gather, increased by 23% compared to the same period last year. Overall sales in June also rose by about 15% year-on-year.

Hansot Dosirak analyzed that amid the ongoing surge in dining prices, office workers who feel burdened by the cost of a lunch meal are increasingly choosing lunchboxes emphasizing cost-effectiveness. This is because they can respond to high inflation while conveniently and quickly having lunch.

More than 70% of Hansot Dosirak's entire menu is priced under 5,000 won. Over 60% of the main menu items are priced between 4,000 and 5,000 won. Menu items priced in the 3,000 won range account for 12% of the entire menu.

Among the products, the ‘Chicken Mayo’ lunchbox, one of Hansot Dosirak’s representative menu items, sold the most. It was followed by the ‘Jindallae’, ‘Donkatsu Doryeonnim’, and ‘Dongbaek’ lunchboxes. Chicken Mayo is a steady seller boasting sales of 150 million units due to its high cost-effectiveness in the 3,000 won range. It features a perfect harmony of Hansot Dosirak’s signature mayonnaise dressing and rice bowl sauce.

Lunchboxes such as Jindallae, Donkatsu Doryeonnim, and Dongbaek include rice along with various side dishes, making them especially popular as lunch menus among office workers who want a hearty meal.

A Hansot Dosirak official said, “With forecasts that food prices will continue to rise in the second half of the year, we expect the number of consumers seeking lunchboxes during lunchtime to increase even more.”

This content was produced with the assistance of AI translation services.