SK Magic ranks 1st in the Water Purifier Category of the 'Premium Brand Index'

Introducing Direct Water Purifiers with Cold, Hot, and Room Temperature Water Modes to Popularize Direct Water Purifiers

[Asia Economy Reporter Kim Cheol-hyun] SK Magic (CEO Yoon Yo-seop) announced on the 25th that it was selected as the number one brand in the water purifier category for two consecutive years in the '2022 Premium Brand Index (KS-PBI)' hosted by the Korea Standards Association.

KS-PBI is a value evaluation model jointly developed by the Korea Standards Association and Seoul National University Business Research Institute to enhance the brand competitiveness of domestic companies. It selects the best premium brands in each field through large-scale consumer surveys and has been announced annually since 2008.

In 2015, SK Magic introduced a direct water purifier that provides cold, hot, and purified water by purifying water immediately according to the user's needs, rather than the 'tank-type' method that stores water in a reservoir tank, aiming to provide cleaner and fresher water to consumers.

Additionally, the plastic direct water pipes were completely replaced with eco-friendly stainless steel, and even the ice-making rods were made of stainless steel to reduce concerns about contamination, corrosion, bacterial growth, and heavy metals, allowing consumers to enjoy fresher and cleaner ice.

Choi Jae-cheol, Head of Marketing Operations at SK Magic, said, "Recently, by thoroughly analyzing the pain points of existing users, we have released new models with completely improved functions and designs, receiving great responses from customers. We will continue to take pride as Korea's representative K-water purifier and strive to continuously introduce premium products and services of the highest global standards."

This content was produced with the assistance of AI translation services.