tvN, Mnet, OCN ... Global K-Content Channels Drawn to '2030 World Expo' in Busan

Busan City, Yuchiwon, and CJ ENM to Collaborate on Hosting Promotion Campaign

Lee Jung-jae appointed as promotional ambassador for Expo 2030 Busan.

X4 Music Video.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] CJ ENM's K-content channels, including tvN and Mnet, which enjoy global popularity, are lending their support to the bid for the 2030 Busan World Expo.

Busan City, the bid committee (co-chaired by Prime Minister Han Duck-soo and Chairman Choi Tae-won), and CJ ENM announced on the 24th that they will promote the bid for the Busan World Expo using various channels.

The city, the bid committee, and CJ ENM, Korea's leading content company, have decided to jointly promote the Expo using K-content after several working-level meetings for the 2030 Busan World Expo bid.

Kang Ho-sung, CEO of CJ ENM, is serving as a member of the '2030 Busan World Expo Bid Committee Private Sector Committee.' To actively support Expo promotion, CEO Kang has established a '2030 Busan World Expo Bid Support TF' within the company to devise promotional plans.

Starting from the 25th, more than 10 daily broadcasts of the recently produced X4 music video by Busan City will be aired on CJ ENM channels such as tvN, Mnet, and OCN. Additionally, the X4 outdoor advertisement version will be displayed on the large K-POP live media billboard at COEX.

Besides this, Busan City and others are discussing various other promotional measures, including planning related programs utilizing K-content and linking domestic and international events.

Busan City expects that Expo promotion in collaboration with CJ ENM, a comprehensive content company covering broadcasting, film, music, performance, animation, and digital sectors, will attract participation from other companies.

Park Hyung-joon, Mayor of Busan, said, “I would like to express my gratitude to CEO Kang Ho-sung of CJ ENM and related personnel who have actively stepped forward for the 2030 Busan World Expo bid,” adding, “Many large corporations and local companies are working together to promote the Expo, and we will do our utmost to ensure that this support and enthusiasm lead to the successful bid for the Busan Expo.”

This content was produced with the assistance of AI translation services.