Seoul Design Foundation-Kia Design Center Collaborate to Host 'DDP Seoul Light'

Kia Design Center Partners with Seoul Light at DDP
Featuring Works Reflecting Kia's Design Philosophy 'Opposite United'

[Asia Economy Reporter Lim Cheol-young] The Seoul Design Foundation announced on the 24th that it has signed a business agreement with the Kia Design Center at Dongdaemun Design Plaza (DDP) in Seoul-On.

Following the agreement, the two organizations plan to promote the "value of design for humans" through various programs such as media exhibitions and forums, in addition to the Seoul Light event.

As the first step of the agreement, during the small-scale "Seoul Light - Preview" event held for 10 days from September 30 to October 9, a media artwork embodying Kia's new design philosophy "Opposites United" and its five design principles will be showcased continuously until October 23 in Exhibition Hall 2 on the 2nd floor of the DDP Museum.

In December, when the main Seoul Light event takes place, works encapsulating Kia's design philosophy are expected to cover the exterior wall of DDP. Karim Habib, head of the Kia Design Center, expressed his thoughts, saying, "I hope people discover new values, emotions, and harmony by experiencing contrasts of materials that seem impossible to coexist in the design mecca of DDP in various ways."

Lee Kyung-don, CEO of the Seoul Design Foundation, stated, "Going forward, DDP will continuously showcase designs that capture technological advancements through new methods such as exhibitions and media art."

This content was produced with the assistance of AI translation services.