Paul Bassett Launches 'Milk Monaka Ice Cream'

[Asia Economy Reporter Eunmo Koo] Paul Bassett announced on the 22nd that it has launched the 'Milk Monaka Ice Cream' on the 22nd.

This is a monaka ice cream that puts Paul Bassett's signature menu item, 'Milk Ice Cream,' inside a crispy wafer, a newly introduced form of ice cream at Paul Bassett. It offers a harmonious taste combining the savory flavor of Paul Bassett Milk Ice Cream and the crunchy texture of the monaka wafer.

Paul Bassett Milk Ice Cream features a rich and savory milk flavor made with Sangha Farm premium milk. The milk ice cream used in the monaka ice cream minimizes air layers to create a chewy texture.

Kim Yongchul, CEO of Paul Bassett, said, "Recently, 'Monaka Ice Cream,' which evokes nostalgia for the 70s and 80s, has become popular among the MZ generation (Millennials + Generation Z). We expect that the monaka ice cream, which adds retro sensibility to the popular milk ice cream, will receive a positive response in the market."

This content was produced with the assistance of AI translation services.