KT Wi, adds 'Wi Shop' and 'Wi Mix' to 'Y Box' platform for people in their 20s

[Asia Economy Reporter Lim Hye-seon] KT announced on the 22nd that its brand exclusively for people in their 20s, 'Y', has revamped the data benefit application 'Y Box' by adding new features.

Y Box is a platform that offers various events and benefits for people in their 20s, in addition to the data sharing function. As of July, it has 1.9 million subscribers. The newly added main features of Y Box include 'Y Shop', where users can purchase goods reflecting the tastes of people in their 20s, and 'Y Mix', which allows unlimited listening to recommended music playlists.

Y Shop consists of products in four categories tailored to the tastes of people in their 20s: digital accessories, stationery & fancy goods, living & decor, and fashion items. These were directly selected by KT Group’s official university student marketing supporters, the ‘Y Futurists’.

Y Shop will regularly offer limited sales of products co-created with popular major brands among people in their 20s and Y. Original goods produced by the emerging artist group supported by KT, 'Y Artists', will also be introduced. A portion of the sales revenue will be paid to the artists.

The operation of Y Shop is managed by KT CS, which has years of e-commerce operation know-how and dedicated personnel, providing goods production, order delivery, and customer service.

Y Mix updates three playlists every month, each consisting of about 30 songs. This reflects the recent trend among the MZ generation to listen to music mainly through playlists rather than selecting individual songs.

This content was produced with the assistance of AI translation services.