Paris Baguette Hosts 'Buldak Fair' to Captivate 'Maepdeokhu' Fans

[Asia Economy Reporter Eunmo Koo] SPC Group's bakery brand Paris Baguette is partnering with Samyang Foods to launch a limited-time "Buldak Fair," featuring new products made with "Buldak Sauce."

These products incorporate the addictive spicy flavor unique to Samyang's Buldak Sauce into bread, offering a new combination of tastes never experienced before. The soft and savory flavor of the bread blends harmoniously with the spicy umami of the Buldak Sauce, allowing customers to enjoy a deliciously spicy taste. In particular, the spice level is divided into three stages to cater to customers who are sensitive to spice as well as the so-called "Maepdeokhu" (spice enthusiasts) who seek out spicy foods, according to the company.

Paris Baguette has introduced a diverse lineup including four types of bread and one home meal replacement (HMR) product to let customers enjoy the fiery spiciness of Buldak Sauce deliciously. Inspired by the original Buldak creator's recipe, the new products include ▲‘Fiery Corn Cheese Buldak Bread,’ a fantastic harmony of corn and salty cheese ▲‘Spicy Rose Buldak Bread,’ filled generously with spicy chicken inside soft bread ▲‘Buldak Fireball,’ a chewy donut filled with Buldak Sauce and chicken for an addictive taste ▲‘Nuclear Buldak Sausage Bread,’ a fiery bread containing sausage, chicken, cheese, and the original spicy flavor of Buldak ▲and ‘Buldak Mac & Cheese Drenched in Buldak Sauce,’ featuring chewy penne pasta, salty sausage, rich and creamy cheese sauce mixed with fiery Buldak Sauce.

A Paris Baguette representative said, "We launched this collaboration product targeting customers who want to overcome the hot summer season with fiery spiciness," adding, "We will continue to try various unique brand collaborations to provide new experiences especially for the MZ generation (Millennials + Gen Z)."

This content was produced with the assistance of AI translation services.